Samsung 55" The Frame LS03F 4K QLED TV (2025) — Is $699 Worth It?

Samsung's 2025 Frame TV drops to $699 for the 55-inch — here's who this TV is actually built for and what to know before buying.

What you're actually getting with The Frame

The Frame is a QLED 4K TV designed to disappear into your living room by displaying artwork when you're not watching. The 2025 LS03F model sits flush against the wall (with the optional no-gap mount, sold separately), and the matte anti-glare finish makes it look more like a framed print than a screen. Picture quality is solid — QLED with good color volume — though it's not Samsung's brightest or most contrast-rich panel. If you watch a lot of HDR movies in a dark room, a Neo QLED will outperform it. This TV earns its premium for people who care how a room looks when the TV is off.

Who this deal makes sense for — and one thing to budget for

At $699, the 55-inch LS03F is roughly $200 off recent list pricing, which makes it a reasonable entry point if The Frame aesthetic is what you're after. It suits apartment dwellers, open-plan living spaces, or anyone whose partner vetoed a black rectangle on the wall. The honest catch: the Art Mode subscription (Art Store) costs extra after the trial ends, and the no-gap wall mount that completes the look runs another $80–100. Factor those in. If you just need a sharp 55-inch TV and don't care about the gallery mode, there are brighter performers at this price.

Current deal price: $699.99 on Amazon (price/availability can change).